Privacy & Security

Updated November 2018

SilverpureSilver respect and value our customers privacy, and is committed to safeguarding and using the information we hold in a responsible way. 

By shopping with us, you are agreeing to our Privacy Policy, in particular, our use of your information, as outline below. Therefore, it is important that you read and understand the Privacy Policy as it will help explain how we collect and use your personal information and why we do this. This policy relates to your use of this website.

Data Protection

For the purposes of data protection, this policy refers to the EU General Data Protection Regulation (GDPR),as of the 25th May 2018.

What Information Do We Collect And Why

We collect information about you for THREE reasons: firstly, to process your order, second, to make it easier to make future orders by retaining your address and contact information and finally so we can send you relevant marketing communication that we believe might be of interest to you.

The type of information we collect about you includes:

 your name


 phone number

 email address

 order history

We never collect sensitive information about you.

The information we hold will be accurate and up–to-date. You can check the information that we hold about you by emailing or calling 0121 507 0686. If you find any inaccuracies we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law.

Your name, address, email address and telephone number are shared with our delivery couriers only for the purpose of delivery/communication of your delivery.

We do not share your information with any other third parties.

How We Use Your Information

Our communications are designed to tell you about the benefits SilverpureSilver can offer, so that you have exclusive access to our latest collections and promotional offerings. We use the information we have about you to tailor the content and try to ensure the communications are as relevant as possible.

We would like to contact you by post and/or email (if this has been supplied) to inform you of the following:

new promotions - typically clearance and sales

new collections

customer specific offers

We send out occasional emails throughout the year – these tend to be more frequent in December.

If you do not wish to receive our emails, just ask us and we will remove your details from future mailings.

Our customer address database is kept as up-to-date as possible and occasionally cleaned to remove the addresses of those who have moved house or are deceased.

How Long Do We Keep Your Data

We have been in business for over 25 years and are fortunate to have a very loyal customer base that has purchased from us for many years. To best serve our customers and to continue to keep them informed of new products and offers, we retain customer data for 10 years after the last purchase date.

Any questions relating to data protection should be directed to:

The Data Protection Officer


43 Nursery Road



B19 2XN

Online Security

By browsing and clicking on 'order' next to items, these will be placed in the shopping basket which can be amended before finally placing the order.

Once you reach our checkout, our internet site is fully secure and uses secure encryption. We accept payment by credit card on the site - however no payments are processed on the card until the goods are ready to despatch. The credit card details are not seen by SilverpureSilver or stored by us, but held by one of the highly secure Credit Card Processing Gateways approved by the credit card companies and banks.

We are able to confirm or refund transactions and check security data such as postcode match, but your card details are never visible to us as the retailer.

Any additional queries, email or calling 0121 507 0686.


Cookies are short pieces of data that are sent to your computer when you visit a website. On later visits, this data is then returned to that website. Cookies allow us to recognise you automatically whenever you visit our site so that we can personalise your experience and provide you with better service.

Cookies do not tell us email addresses or other personal identifiable information.

For more information about cookies, and instructions on how to manage or disable cookies see

We also use cookies (and similar browser data, such as Flash cookies) for fraud prevention and other purposes. If your web browser is set to refuse cookies from our website, you will not be able to complete a purchase or take advantage of certain features of our website, such as storing items in your Shopping Basket. As a result, we strongly encourage you to configure your web browser to accept cookies from our website.

We do not use any intrusive or advertising based cookies. The cookies we use are limited to 'session' cookies essential for the operation of the shopping basket system and Google Analytics which gives us basic statistics about visitors.